Since I run a business, I get quite a few calls from people trying to sell me products and services. I am starting to notice a trend. I am going to leave the scope of this broad so it doesn’t look like I am targetting any specific industries. I would just like this blog to be a learning experience.
Some of the calls I get it is obvious that the caller has not bothered to look up my company on the internet
When you make an effort to offer excellent customer service, educate your customers on new and innovative products, and always work with honesty and integrity it will come back to you many times over. The definition of insanity is, “doing the same thing over and over and expecting a different result”. If what you are doing now is not working, then maybe its time to try a different approach. There are so many different ways to advertise and market a business.
Instead of waiting for the customer to call you, why not call them? Target some of your local businesses, walk in and introduce yourself. Let them know how you can help them save money or solve a problem
If you go to your local real estate offices where they are selling these properties to investors and bargain hunters I am sure that they could use a good plumber to refer to the home buyers. Have some nice brochures and business cards printed up that
There are so many innovative ways to promote your company and some very effective strategies are very cost effective. The one I always go back to is doorhangers. You can get 5000 doorhangers for about $300. If you are not busy
If you can show your customers products and services that help them save money, and/or be more “Green” you are providing a valuable education and your customers will appreciate it. Find a green product that you can promote. Offer a special to your customers and get some testimonials.
SEO is a long term process. You aren’t going to see results quickly, but within six months to a year of an SEO campaign you should start to see some improvement in your search ranking. What if you’ve been working at it for a year and don’t see any significant change?
…always give more than what is in the contract or proposal…
What’s hard is that sometimes the time that your content gets the most attention may not be the time that you are available to share it. That’s where social media tools like Hootsuite come into play.
Take a look at one of our newest licensees and some of the innovative ways he promotes his business… http://tinyurl.com/72qv9g5