Under Promise and Over Deliver

“Under Promise and Over Deliver”

Maybe you have heard this saying before, but I think it is important to talk about.  So many businesses make promises or commitments that they cannot or do not keep.  Granted that things happen and no one gets it right all the time. I’ve ended up with egg on my face on several occasions like everyone else.   However, I believe that it is a good policy for a business to make a strong effort to always give more than what is in the contract or proposal.  When a customer sees that you did something extra that was not a requirement in the specifications, it makes a big impression.  Our society has gotten too tied up in contracts, litigation, corporate profits, golden parachutes, bonuses, etc… that it appears many of the larger businesses no longer care about customer service and going the extra mile.  Business owners that go the extra mile and do more than what they said they were going to do will not have to worry about their customers shopping just price all the time.  I believe that we all want the same thing and as a customer it makes me feel good when a company does something extra.  It shows that they have a “human” side and are not just interested in squeezing as much money as they can out of me!

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