You don’t get a second chance at a first impression…

Websites have evolved so much in the past 10 or 15 years.  It seems like it was not so long ago where people said, “you need a website” and so you got a website, put it up and that was it.  Nowadays websites need constant maintenance, upgrades, audio clips, video clips, animation, blogs, links, etc.  I spent some time this week looking for really outstanding plumbing websites and one of the newest 1-800-PLUMBING customers sent me the link to their new site: 

I was very impressed with the layout of this site.  It is clean and clear what they do, where they do it.  They have a very nice audio/video presentation.  The site not only gives a list of the services they perform, it includes many pictures and diagrams of many aspects of plumbing.  The overall site is put together in a very professional manner.  It is very easy for the consumer to navigate.

When is the last time that you updated your website?  Regular maintenance of a website will insure that your customers are up to date with any changes in your company.  With a lot of advertising shifting to the internet it has become much more important to maintain and upgrade your website on a regular basis.  You know the saying “you don’t get a second chance for a first impression”.  Well, to many of your customers, your company website is the first impression they get of your company.  So make sure you make it a good one, by having a website that looks good and is easy to navigate.

Also, you should make sure that the content on your website is updated in regard to SEO (search engine optimization)  10 years ago not many businesses were very concerened with web marketing, but now it is getting to be a much larger and more significant part of advertising and marketing for a large majority of businesses.  There is a major shift in progress and it is moving to on line advertising at an accelerating pace!

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