People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Bonnie Jean Wasmund
So what does this have to do with marketing? When we look at a plumbing repair it has a lot. Many times when a plumber does a repair, the customer is faced with an un-expected or un-planned expense. They may even be upset that you are there. If you are sensitive to this and let them know you understand, that is one small thing that will make them feel better. But, what do you do after the job is done for followup? What do you do weeks or months after the job to help insure that when they need a plumber again that they call you? I often wonder how many plumbers send a thank-you card? How many send a birthday card? Probably not too many. At any rate, sending an actual physical card is one way to differentiate your company from your competition. When someone recieves an un-expected greeting card it makes them feel good and that is how you want them to feel when they think about your company.
Most people don’t send greeting cards because they cost too much, they take too much time to send, and they are basically an inconvenient way to keep in touch with your customers. I use a tool that lets me send custom greeting cards whether it is 1 or 100. I can load pictures from my digital camera and have them print right on the card. I can also send gifts! It allows me to do this at a fraction of the cost of buying a card at the grocery store. I can also set up a list of contacts and have it automatically send out a birthday card to this list so each individual gets a card within a day of their birthday!
The company is called “Send Out Cards” You can actually try it for FREE and send out a couple of cards to see exactly how it works. Just go to: www.sendoutcards.com/ilikecards to take it for a free test drive!
