One of the best ways to market your plumbing company today is to have a good website. After all, people are less likely to go looking for the Yellow Pages today when they are in need of a plumber. Instead, they hop on their computer, smartphone, tablet, or other device and start searching. If your plumbing company doesn’t have a website or the website isn’t very good or can’t be found in an online search, it means that you are missing out on business opportunities. If you haven’t invested in a good website yet, there’s no better time than now to start. A plumbing company website doesn’t need to be too complex, but there are certain elements that it should have in order to stand above the competition. Here are 9 elements of a good plumbing company website:
Modern design
People that are looking for a plumber aren’t expecting an “out of this world” design, but you have to keep in mind that people are browsing the web all day. Your potential customers have come to expect a certain level of professionalism when it comes to the sites that they visit and the companies that they are thinking of hiring. If your website has an outdated look and feel, they might think that your approach to your work is outdated as well. It’s worth investing in a new, user-friendly design every 5 years or so, just to stay current.
Responsive/mobile-friendly design
More and more people are searching using a mobile device today. A responsive or mobile-friendly web design means that your website can be viewed clearly on both desktop computers and mobile devices. If someone is searching on a mobile device and the site isn’t mobile-friendly, it can be frustrating to try and find the necessary information.
SEO
SEO, or search engine optimization, is a tactic used in order to generate more organic traffic from the search engines. Plumbing companies should implement basic SEO best practices and include location and keywords in titles and headlines.
Clear navigation
A visitor should be able to quickly and easily find what they are looking for on the site. If it takes more than a few seconds to find that information, they might give up and click over to your competitor’s site instead.
Contact information
A “contact us” page is essential, but it’s also important to include contact information on every page of the site so that a visitor doesn’t have to go looking for it. Company address and phone number information should be listed in the footer and the phone number should be listed prominently on every page along with a call to action like “call us for help today!”
Services page
Plumbers can offer a wide variety of services. A potential customer wants to know if you offer what they need. Listing services is a great start, but it’s even better to provide some information (a paragraph or so) about each service.
Company history/background
This is a place to show off your expertise. If you’ve been in the plumbing business for many years, it means that you can be trusted. You can also include profiles of all employees along with photos. It’s nice for customers to be able to put a face with a name, especially since your employees will be entering their home.
Links to social media profiles
If you are active on social media (which you should be!), be sure to include links to these profile pages on your website.
Blog
Incorporating a blog on your plumbing company website is a great way to showcase your expertise and provide customers with useful tips and information. Blog post content can be shared in social media and email newsletters, which helps to keep your company top of mind when it comes time for customers to hire a plumber or recommend a plumber to someone. A plumbing blog also helps for SEO purposes, since it adds additional pages to the website that can rank organically or be linked to from other websites, which instills trust.
Some plumbers make the mistake of relying only on local business listings and social media profiles when it comes to web-driven leads. Having a plumbing company website is a great way to give current and potential customers more information about your business and stand out from the competition.
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