I can see that how to market and advertise a business to consumers is changing at a rapid pace. Print advertisements like the yellow pages are playing a much smaller part in the overall marketing strategies that companies are using. More and more people are putting emphasis on web strategies. It can be a daunting task to determine what and how and who to hire to harness the power of the internet for your business. Everyone knows that you must have a website, but that is just the beginning. In addition, it is very important to have videos, blogs, newsletters, coupons, Facebook page, Linked-In, Twitter etc. Your customers are going to expect a strong web presence and that is a direct reflection on your company. Putting this all together in a cohesive plan is quite a bit of work. Most companies will hire an outside firm to help with some of this. It can be very time consuming to get started. Search Engine Optimization or SEO for short is one of the most important strategies that can be done to make sure the right people find your website. Many of the other strategies mentioned are actually a part of effective SEO. Pay Per Click or PPC for short is another strategy that works in conjunction with SEO to help provide a full solution for your web marketing and advertising. Even if you aren’t going to do this yourself or in house, it is important to learn some of the basics so when you do hire someone you will be able to insure that they are doing a good job for you.