One of the most important places to market your plumbing business today is online. Instead of turning to the Yellow Pages to find a local plumber, people are using the search engines. Once they find your search listing and land on your website, it’s the quality of the information on the site that will determine whether or not they will call your business or click the “back” button and keep looking.
Adding a blog to your plumbing website is beneficial for many reasons:
To showcase your expertise
Launching a plumbing blog is a way to convey your expertise in the industry. People are looking for a plumber that can be trusted. If you have a steady stream of informational blog posts on plumbing topics it’s a way to prove that you “know your stuff”. A link to the blog should be in the main navigation of the website so that it can be easily found by website visitors.
Search engine optimization (SEO)
Search engine optimization is the work that is done to increase organic (not paid) traffic to your website from the search engines. Blogging is an important part of SEO. Every blog post that is published on the website adds an additional page that will be crawled and indexed by the search engines and can rank for informational search queries. For example, if you write a great blog post about how to fix a leaky faucet, it can rank for “how to fix a leaky faucet” keywords. If the job is too complicated, the reader will see that you know what you’re talking about and give you a call. Blogging also helps SEO because it’s a way to earn natural inbound links to your website, which is a ranking factor. If someone finds your blog post beneficial, they might share it on their own web property, which helps to convey trust to the search engines and influences rank.
Social media
Social media is an important place for plumbers to market themselves today because it’s where the people are. Simply having a social media presence is hardly enough. It’s important to actually be active in social media and sharing blog post content with followers is a great way to do this.
So, what kind of content should you be sharing on the blog? Any helpful plumbing tips that you have! This could be anything from plumbing tips when undergoing a home remodel, water heater options, how to expand the life of your water heater, how to fix a clogged drain, heating system maintenance tips, etc. The list goes on and on. Think about the questions that are most commonly asked by your customers and write a blog post for each question. You can also share helpful tips that coincide with current events or the weather, such as how to prevent your pipes from freezing. Really, any useful information goes!
If you are going to add a blog to your website, you must be committed to blog writing on a regular basis. You should update the blog with a new post at least once a month, but preferably once a week. This ensures that a new visitor to your site is always seeing something current on the blog and that you have a steady stream of content to be sharing with your social media followers.
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