Since plumbers work in a localized area, it’s important to establish a strong brand in that area in order to stand out from the competition. When a plumbing company has a strong brand and is well-known in the community, it means that they will be the ones to get the call when someone is in need of plumbing services. Of course, plumbers operate small businesses, which means that the marketing budget is often limited. That’s why plumbers must take advantage of the cost-effective branding strategies that are easy and inexpensive to deploy.
Here are 4 cost-effective ways for plumbers to brand their business in a local area:
Door hangers
Custom door hangers can be printed at a reasonable cost. Be sure to include your phone number and website address on the hanger. Distribution is very simple. You don’t even need to go too far out of your way to put them on people’s doors! You can just spend an extra 10 minutes or so in the neighborhood of every house that is serviced. Eventually you will have covered many houses that are within your service area!
Sponsor local events
Getting involved and building goodwill in the community is a great way for a plumber to generate business. There are probably plenty of events in town that are looking for sponsors, such as youth and adult sports teams, road races, bicycle races, etc. The list goes on and on. Sponsorship pricing for these types of events is typically very reasonable and helps get your name in front of the people in your local area.
Flyers
One of the most tried-and-true advertising and branding strategies in a local area is to distribute flyers across the region. Many local establishments like libraries, community centers, and grocery stores have boards that local businesses can use to display flyers and promotions. Other local businesses like coffee shops and restaurants might have them too. Always be sure to ask if you can display your flyer, but most local business owners are happy to help one another out. If you care to take a bold approach, you can also put your flyer under the windshields of the cars in a busy parking lot.
Wrap your service vehicles
This really is a no-brainer. Your service trucks and vans are out driving around in your local community all day. If the vehicles are unmarked, it’s a huge missed opportunity! Even a small logo on the door isn’t enough. All service vehicles should be completely wrapped to include the name of the company and contact information, which keeps your plumbing company top of mind whenever someone drives by you.
Good local branding doesn’t need to be expensive. As you can see there are plenty of strategies that are both reasonably priced and effective! These efforts are enhanced even further when using a memorable, plumber vanity phone number like 1-800-PLUMBING.
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