If you want to generate business for your plumbing company, it’s necessary to be smart about your marketing initiatives. It’s likely that you aren’t the only plumber in your local area which means you need to do what you can to stand out. One way to get noticed (and be remembered) in your local area is to use a vanity phone number.
Here are the top 5 benefits of using a vanity phone number for your plumbing business:
Better branding
People only need a plumber every few months or even every few years. That’s why it’s so important to brand your business well in order to stay top of mind when the need for a plumber arises. A vanity number helps establish a strong brand because it’s so easy to remember. It’s a great way to make sure you retain current customers and also gain referrals from customers who remember your number and pass it on.
Improved business credibility
Investing in a vanity phone number tells your potential customers that you run a legitimate, reputable company which is reassuring when making a call to a plumber who will be entering their home.
Increased advertising response
Investing in a vanity number for your plumbing business means that you’ll get more “bang for your buck” with your advertising dollars. Vanity numbers are proven to increase advertising response rates by 20%, 30%, or more. That’s because a standard local or 800 number is hard to remember during a 30 second TV or radio spot or as someone sees a billboard or other outdoor ad quickly in passing. However, an effective vanity phone number is memorable, increasing the likelihood that someone will pick up the phone and call.
Better customer service
When a customer has a question or concern they don’t have to worry about looking for your phone number. Since a vanity number is easy to remember, they’ll know it off the top of their head which improves the overall customer experience and they’ll be more likely to call again and recommend you to others.
Competitive advantage
Using a memorable vanity 800 number for your plumbing business is a great way to stand out from the competition. When a vanity number has been marketed properly, it will be the first number that pops into the head of someone who is having a plumbing emergency and needs to get in touch with a plumber quickly!
There are many benefits to using an 800 vanity phone number for your plumbing business. It’s a worthwhile investment if you’re looking to gain new customers and establish credibility in your local area.
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